Business Insights

Working directly with Business Managers, clients and retailers, Business Insights provide exploratory and analytical marketing services in support of Matrix client businesses

Analyzing data, evaluating observations and delivering business-building recommendations


Assisting with business development and new product initiatives


Identifying and analyzing incremental opportunities

Cathy Riegler | Director of Marketing

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Cathy joined Matrix in January of 2017, bringing 25 years of experience in business insights, analytics, sales, and shopper marketing.